Hispanic Market Research

Understanding
the hispanic
market

The Hispanic market in the United States is becoming more complex and is featuring a higher purchasing power. Indeed, the Hispanic Marketing has evolved over the years. It is currently more sophisticated, strategic and competitive than ever. A successful marketing effort requires up-front understanding, careful planning, and a multidimensional approach.

Understanding
the hispanic
market

About Us

We are a full service market research company with more than 15 years of experience. Our objective is to provide you reliable, fresh and timely information that will help you to make better business decisions. We can help you in every step of the research pro-cess, from the methodology design until the presentation of final results.

Our call center features more than 260 CATI Internet-enabled stations carefully and ful-ly staffed with professional interviewers, all of them highly trained, multicultural and bi-lingual.

Many of our projects are carried out within the USA, but we also conduct various stud-ies abroad. We are fully committed to delivering exceptional results, and are always on the lookout to meet or exceeding each of the expectations our valued customers hold.

8 facts about
the hispanic market
in Southern California

  • San Diego has the 10th largest Hispanic market in the US in Retail Spending
  • $12.6 Billion Dollars Total Purchasing Power
  • 31% of all San Diegan’s are Hispanic
  • Hispanics account for 45% of all births in San Diego
  • The San Diego/Tijuana region is the third-largest Hispanic market in the U.S
  • -San Diego Hispanic households have a median household income of $45,001 — the most-affluent Hispanic market in the U.S.
  • The largest Hispanic Population by state is in California. -Hispanics in California will exceed that of whites in early 2014 for the first time with more than 39%