There might be occasions when companies wonder what can they get from hiring a market re-search company; or sometimes they might not know what to ask for or what kind of technique they need to use in order to obtain the required information. Just check which situation you identify with and we will do the rest.
Does my consumer or customer thinks about my product / service? How does he or she perceive it?
The image and positioning study is conducted to gain knowledge on which brands, products or services the consumer has in his/her mind. It is also useful to identify how consumers perceive and evaluate a brand, its products, services and communication efforts. Also, it allows our clients to structure, modify and focus the message aimed at their consumers.