There might be occasions when companies wonder what can they get from hiring a market re-search company; or sometimes they might not know what to ask for or what kind of technique they need to use in order to obtain the required information. Just check which situation you identify with and we will do the rest.

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Idea and concept tests

How good is my idea for a business? Am I on the right track for my idea to become concrete?

There exist idea and concept tests that are used to analyze and conclude that your idea lives up to its potential. For such purpose, at FOCUS we analyze and polish the fundamental part of your ideas and concepts to expose them before your customers so they may submit them to questioning. Often such studies are conducted when a prototype or developed plan are already available. The ultimate purpose of such study is for us to ensure that the approach of your idea is well aimed.